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Dr. Lindsay M. Sutton

Dr. Lindsay M. Sutton's Picture

Strategist. Behaviorist. Conversationalist. Humanist. I go hard in the (psychological) paint… and use an obscene amount of sports metaphors. Kick ass on 3! 1, 2, 3!

Birmingham, AL LinkedIn

Human BehaviorDesign ThinkingInnovationEmpathy

Innovation is an Inside Job

by Dr. Lindsay M. Sutton on July 30, 2018

If you are looking to innovate, it may be time to take stock. And I don’t mean in your company’s valuation. There is something deeper worth evaluating, something personal. Take stock in your own biases, prejudices, expectations, desires, loves, hates, triggers, interests, and thought patterns. Before we start…

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Human BehaviorLanguageDesign ThinkingEmpathyInnovation

What’s in a Word?: Why we must start talking about humans, not users

by Dr. Lindsay M. Sutton on July 02, 2018

What comes to mind when you hear the word ‘consumer’? What about ‘user’? More than likely, it conjured up thoughts around buying behavior, shopping carts, and marketing mixes. For those more familiar in talking about users, you probably thought of click rates, downloads, likes, and shares. In both cases, the…

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