If you are looking to innovate, it may be time to take stock. And I don’t mean in your company’s valuation. There is something deeper worth evaluating, something personal. Take stock in your own biases, prejudices, expectations, desires, loves, hates, triggers, interests, and thought patterns. Before we start…
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Dr. Lindsay M. Sutton
Strategist. Behaviorist. Conversationalist. Humanist. I go hard in the (psychological) paint… and use an obscene amount of sports metaphors. Kick ass on 3! 1, 2, 3!
What’s in a Word?: Why we must start talking about humans, not users
What comes to mind when you hear the word ‘consumer’? What about ‘user’? More than likely, it conjured up thoughts around buying behavior, shopping carts, and marketing mixes. For those more familiar in talking about users, you probably thought of click rates, downloads, likes, and shares. In both cases, the…